One of my absolute favorite book. Finally someone has taken the focus from the usual social ills in AFrica and has shined light on the booming Economic opportunities in AFrica.
BOOK REVIEW
A valiant attempt to identify the opportunities in Africa’s huge and diverse consumer markets, Vijay Mahajan’s Africa Rising: How 900 million African consumers offer more than you think, is a revealing primer for businesses hoping to gain a foothold on the continent.
If Africa were a single country, it would have had $978 billion in total gross nation income in 2006. This places it ahead of Brazil, Russia and India—and 12 countries in Africa are wealthier than China in per capita income, he says.
The African diaspora and the informal economy also enrich the continent in many ways that aren't recognized, Mahajan says. The total dispersed African population around the world is estimated at about 100 million people. Unlike past generations that might have left the continent altogether and never looked back, today's diaspora remains engaged. They are instrumental in the African economy, sending money home to families, making investments and contributing to charitable causes.
http://www.utexas.edu/features/2009/03/30/africa/
Sounds like a great book. If only the continent as a whole knew how to take advantage of their resourses then people would be able to see how rich africa really is.
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